The Branding's On the Bag: Top Bag Categories to Promote Your Company

  • Jul 18, 2024

Promotional items are a powerful way to spread your brand's message, and among these items, bags stand out as one of the most effective. Research shows that bags earn about 3,300 impressions during their useful lifetime because people use them everyday for shopping, commuting to work or school, going to the gym, or heading out for a leisure activity with friends. Plus, bags rank fourth on a ranked list of useful items people would like to receive as promotional gifts.

Let's take a look at why bags are such great promo items, the major bag categories, and tips on how to use them in your marketing campaigns so you get the most bang for your buck.

Why Are Bags Such Great Promo Items to Give People?

Bags are versatile, practical, and have a high perceived value, making them ideal for promotional giveaways for employees, clients, prospects, event attendees, students, and beyond. Here are a few reasons why they are so effective:

1. High Visibility: Bags are used frequently and in public settings, giving your brand exposure to a wide audience.

2. Long-lasting Use: Quality bags are durable and can be used for years, providing long-term advertising for your brand.

3. Functionality: Everyone needs a bag, whether it's for work, school, shopping, working out, or traveling. This ensures that your promotional item will be used regularly.

4. Large Imprint Area: Bags offer a huge amount of space for your logo, message, or design, making your brand easily noticeable.

5. Eco-Friendly Options: With increasing awareness of environmental issues, offering reusable bags positions your brand as eco-conscious and socially responsible.

What Are the Major Bag Categories and Why Are They Useful and Desired?

There are several popular categories of promotional bags, each with its unique benefits and appeal:

 1. Tote Bags

  • Uses: Grocery shopping, beach outings, casual carry-all
  • Benefits: Spacious, lightweight, and often made from eco-friendly materials
  • Appeal: Versatile and trendy, tote bags are popular among a wide range of audiences. People of all ages can use these bags and will happily keep them at the ready at home, in the office, or in the car for whenever they need it.

 2. Backpacks

  • Uses: School, work, travel, hiking
  • Benefits: Durable, with multiple compartments for organization
  • Appeal: Highly functional and suitable for various activities, backpacks are a favorite among students and professionals alike.

 3. Drawstring Bags

  • Uses: Gym, sports events, casual outings
  • Benefits: Lightweight, compact, and easy to carry
  • Appeal: Affordable and convenient, drawstring bags are perfect for quick trips and active lifestyles. They're also great giveaways at trade shows and events that attendees will use onsite and long after they return home.

4. Messenger Bags

  • Uses: Work, school, travel
  • Benefits: Professional appearance with ample storage and organization options
  • Appeal: Ideal for professionals and students who need to carry documents, laptops, and other essentials whether they're doing their daily commute or headed out of town on a trip.

 5. Duffel Bags

  • Uses: Gym, sports, travel
  • Benefits: Spacious and sturdy, designed to carry heavier loads
  • Appeal: Great for athletes and travelers, duffel bags offer plenty of space for gear and clothing.

How Can You Use Bags in Your Marketing Campaigns and Events to Promote Your Brand?

Incorporating bags into your marketing strategy can be highly effective. Here are a few ideas:

1. Trade Shows and Conferences

Distribute branded bags to your attendees or at your booth to attract visitors and provide them with a useful item to carry other giveaways. This ensures that your brand is visible throughout the event and also leaves a lasting impression.

2. Customer Loyalty Programs

Offer high-quality bags as rewards for loyal customers. This shows appreciation and also encourages continued business and word-of-mouth referrals.

3. Corporate Gifts

Gift employees and clients with stylish bags, such as backpacks or messenger bags, branded with your company logo. This promotes brand loyalty and serves as free advertising when used in public.

4. Eco-Friendly Initiatives

Promote sustainability by giving away reusable tote bags. This positions your brand as environmentally conscious and appeals to eco-minded consumers!

5. Seasonal Promotions

Tie in bag giveaways with seasonal events, such as beach bags for summer promotions or backpacks for back-to-school campaigns. This creates a timely and relevant connection with your audience.

6. Community Events and Sponsorships

Distribute bags at local events you sponsor. This fosters goodwill within the community and increases brand recognition.

Select Sales Can Help With Your Next Marketing Promotion

Our creative team works closely with you to generate innovative ideas that turn your marketing materials into exceptional promotions. With our unique custom promotional solutions, we ensure your bags not capture attention and also enhance your revenue. We prioritize quality and will transparently inform you if your logo won’t transfer correctly onto your chosen bag, providing the best alternatives to make your brand stand out.

Our commitment goes beyond satisfaction—we aim to make you thrilled with the results. Let us sniff out your perfect promotion. With Select Sales, you can trust that your branded bags will create a lasting impression on customers and boost your business's success.

Bags are exceptional promotional items due to their practicality, durability, and high visibility. By selecting the right type of bag and incorporating them strategically into your marketing campaigns, you can effectively enhance brand awareness and leave a lasting impression on your audience. Whether it’s a tote for grocery shopping, a backpack for school, or a duffel for the gym, there’s a perfect bag to represent your brand and meet your marketing goals.

Call the Select Sales team at 610-974-8080 or visit www.SelectPromotionalProducts.com.

 

 

Close