Would you believe that giving away a USB charger or drinkware with your logo has way more branding impact than running a magazine or Facebook ad? Promo products stack up as the most impactful and cost-effective way to advertise your business. Unlike digital ads that disappear after a few seconds, promo products branding lasts a long time – like hats or caps that people wear over and over.
Check out eight compelling reasons why you should absolutely allocate a portion of your marketing spend to these powerful products.
1. People LOVE getting promo products – and own lots of them.
Did you know that eight out of 10 people say they “love” receiving promotional products, and wish they received more? That translates to people owning, using, and keeping many promo items, with the average household owning 30. With 124 million U.S. households, we’re looking at nearly 4 billion logoed products in homes at any given time. That’s some serious advertising power!
Pro tip: Don’t hesitate to give out even more promo products! Nearly half (48%) of consumers have said they’d like to receive more promo items from brands.
2. Promo products influence recipients to do business with your company.
Promo products create a lasting emotional connection with your prospects – and help build brand loyalty. When consumers receive a high-quality, well-designed item, they’re more likely to perceive the brand positively and become repeat customers.
The stats back this up: 80% of people have an immediate emotional reaction when they receive a promo product from a company they didn’t know before. Then, a whopping 85% of recipients worldwide recognize and remember the brand behind the promotional gifts they receive.
Pro tip: Giving away promo products creates a sense of reciprocity. Consumers feel more inclined to support your brand if you’ve given them something of value for free.
3. Promo products offer an unbelievable ROI.
One brand impression means one person has seen your logo on a t-shirt or other promo item. A promotional item’s cost per impression (CPI) can be as little as 1/10 of one cent, less than any other advertising medium.
For example, if you spend $10 on a branded pullover that gets seen by 1,000 people over its lifetime, your cost per impression is 1 cent. That’s why promo items are an excellent choice for every business, especially those on a budget!
Pro tip: Remember, it takes an average of 10 interactions with a brand to make a lasting impression, so a promo product that sticks around and generates thousands of impressions is a powerhouse!
4. People actually prefer promo products over other types of advertising.
Despite everyone living on their phones, people are still nearly 2.5 times more likely to have a positive impression of promo products than online ads. Even more surprising, buyers aged 55 and younger actually prefer promo items to all other types of advertising, including radio, TV, magazines, the internet, and mobile.
Pro tip: Promo products are physical items consumers can touch, hold and use. Their tangible nature makes them more memorable than digital ads or other forms of marketing.
5. It’s easy to find promo products to appeal to any audience.
Wearables, health and beauty products, tech gadgets, food and beverage items, and travel accessories are among the most popular promotional products people enjoy receiving from brands. Practical items like pens, bags, and drinkware are particularly effective, as people use them daily, helping to reinforce brand awareness and foster a positive image of your company.
Drilling down, here’s a ranked list of items that people want, starting with pens:
- Writing instruments
- Drinkware
- T-shirts
- Bags
- Headwear
- Outerwear
- Polo shirts
- Desk accessories and calendars
- USB drives
- Umbrellas
- Mobile phone banks
Pro tip: Spend a little extra to score a quality item. That’s because 72% of people say the quality of a promo product they receive reflects the quality of a brand; choosing a well-made product makes dollars and sense for your marketing campaigns.
6. Thousands of people see your logo or message on promotional products.
Research shows that outerwear like jackets and hoodies generate the most impressions because people wear these items out and about. To get the most bang for your marketing buck, check out the product categories that will produce the most brand exposure for you during their useful lifetimes:
- Outerwear: 6,100 Impressions
- T-shirts: 3,400 impressions
- Hats: 3,400 impressions
- Bags: 3,300 impressions
- Pens: 3000 impressions
- Desk accessories: 1,460 impressions
- Drinkware: 1,400 impressions
- Umbrellas: 1,100 impressions
7. People keep promo products around for a good long while.
When you give out quality, useful promo products to recipients who can use and appreciate them, they take them home, to school, to the office or on the go – and actually use them. The average amount of time people keep promo products is about a year. (Compare that to the 15 or 30 seconds we spend reading or viewing an ad.) The longest-kept promo items are outerwear, umbrellas, t-shirts, desk accessories and USB drives.
8. Even cooler, people pass promo products along to others.
More than three-quarters (79%) of people pass along promo products when they no longer need them but know they can be helpful to someone else. When it comes to giving away items, outerwear and polo shirts are the most popular choices (68%), followed by T-shirts (65%), bags (61%), and mobile power banks.
Start Promoting Your Brand With Promo Products Today
Select Sales is your go-to destination for finding the perfect promo products to promote your brand to your target audience. Whether you need them for a marketing campaign, event, gifting, or awards program, we’ve got you covered. We aim to help you choose items that resonate with your client’s preferences and values, leaving a positive and lasting impression on them.
We’ll sniff out the perfect item to show your prospects and customers how much you value them now—and all year round. The Select Sales team offers design expertise, a commitment to quality, and a customer-centric approach that makes us your reliable partner with high-quality, thoughtful, and long-lasting durable promo gift items that will stick around for the long term.
If you’d like to use unique products to show your employees, prospects and clients how much they mean to you now and all year round, call the Select Sales team at 610-974-8080 or visit www.SelectPromotionalProducts.com.