Are you maximizing the potential of the imprint area on your promotional items such as bags, journals, or t-shirts for your logo or company tagline? Discover how to use that valuable real estate even more effectively on unique items, to tell your brand story and connect with customers.
The Benefits of Full-Color ‘Story Branding’
First, let’s take a look at two ways to approach your brand story on a promotional tote bag. First up, logo dropping. A one- or two-color imprint can give prospects basic information about a company, like its name or logo. This is a more affordable option, but may not be as effective at capturing attention for your brand.
Advantages of logo-dropping, if you’re more focused on budget:
- Simpler design process
- One-color imprint
- More affordable
Now, an eye-catching, full-color imprint is our preferred way to draw attention to your brand story. You can include photos showing what your company does or customers enjoying your services or location. In fact, 93% of people’s purchase decisions are influenced by color, and 80% believe that colors help them recognize your brand faster!
Advantages of full-color brand storytelling:
- The colorful visual creates a stronger impact and gives a better feel for the brand.
- Full color helps your organization stand out.
- Choosing a full-decoration gives you more options, like vibrant colors and metallics.
3 Product Categories + Vibrant Designs for Daily Brand Exposure
We’ve got a few great ideas for using full-color branding on unique items to tell your organization’s story, or to advertise a product or service.
1. Bags: You already learned how a full-color print on a bag’s large real estate (one or both sides) gets seen everyday by the owner, as well as anyone who’s out and about. People keep and use bags for at least a year, and you can get 3,300 pairs of eyes on your brand story during that time. Select Sales can help you find a bag style and full-color artwork to match your brand or event, marketing goals and budget.
2. Drinkware: People love to stay hydrated—and tote their favorite hot or cold beverages everywhere. If you give high-quality tumblers, water bottles or mugs, your recipients will use them daily at home or at the office, gaining you lots of brand exposure. We can wrap full-color, brand-story artwork around the drinkware or add it to unique locations, like lid, handle and bottom imprints. Foil and laser engraving options make your graphics and message come alive!
3. Custom Journals: Notebooks or journals are great items to give as gifts or to event attendees. You can make a lasting impression if you use the whole front cover for full-color images. We can also provide journals with even more unique front cover options like debossing, foil stamping, multi-color foils, die-cut windows and covers, adhesive graphics and more. Ready to go next-level custom?
Get an Extra Brand Boost From Custom Products
Select Sales can help amplify your brand (and profits) by creating custom products that tell your organization’s story, with full-color imprints. Take a look about what our team can do for you:
- Custom product creation: We specialize in developing custom products tailored to your campaign needs—and brand. Imagine using a custom product that aligns with your brand’s identity, story and mission to appeal to your prospects.
- Visual branding: Our team can help you create custom visual elements like logos, color schemes and design guidelines that align with your brand story, for consistency.
- Brand narrative development: We can help you create a compelling brand narrative that can be integrated into your products, marketing collateral, website copy, social media posts or advertising campaigns and more.
- Brand differentiation: Custom products help your organization stand out by offering something unique that’s tailored to your brand’s story and unique selling proposition.
- Enhanced visibility: Custom products that feature your company’s logo, colors, design elements and message, greatly increase your visibility and recognition among customers.
- Improved engagement: Offering custom products can enhance customer engagement and loyalty, as it shows that your brand values their preferences and provides personalized solutions.
Get Started Today!
By combining custom product creation with effective storytelling, Select Sales provides a comprehensive approach to boosting your brand image and profits. You can count on our team to help your organization differentiate itself, increase brand visibility, engage customers, and build long-lasting relationships.
If you’d like to use unique products to tell your brand’s story, call the Select Sales team at 610-974-8080 or visit www.SelectPromotionalProducts.com.